Apple has increased prices across several of its hardware products as soaring memory and storage costs ripple through the technology industry. Much of the pressure comes from the unprecedented demand for AI infrastructure, where data centers are competing for the same components used in consumer devices. In this episode, we explore how the AI boom is changing supply chains, driving up hardware prices, and forcing even the world’s biggest tech companies to rethink pricing strategies—and what it means for consumers, investors, and the future of personal technology.
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